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Amy Caldwell

Model Amy Caldwell

Arthur Conan Doyle, the inventor of Sherlock Holmes, once believed there were faeries at the bottom of his garden. If he had met Amy Caldwell, he would have believed in elves. Amy is a work of art in the purest sense, artwork that is continually evolving, trying to find its true form. So far, I have shot with Amy only once but she is truly worthy of a mention here.

The image here is one of my favourites, not just of Amy but of all  my images. shot on film on a 40-50 year old Hasselblad, Amy has effortlessly captured the eye of the viewer, who is yet to appear. The pastels created by Kodak’s Portra film are to die for.

The camera used here was a Hasselblad 500CM from around 1970.  At that time this camera was the tool of the professional, and the cost way beyond anyone else. Today, the few remaining working examples are highly prized but still much cheaper than the equivalent. The camera is one hundred percent manual. No autofocus. No auto exposure. Not even a built in exposure meter. You have to wind the film on after each shot, and there are only 12 exposures on a roll.  Using it really concentrates the mind on the task in hand.

Model Memories

The Model Pages

This page is devoted to the local photographic models I have worked with over the years. Frequently the same model repeatedly, as once a reliable and capable model is found, we want to use them again rather than risk the unknown. All of the models featured here are reliable and capable. Click on an image for a larger view, or to be taken to that model’s page. Frequently people ask questions such as ‘Do you have to be tall to be a model?’.  To answer this question, we will need to talk about the different kinds of modelling jobs. The type of model most people think of first is the fashion, catwalk, or editorial model. These are the models in the public eye, seen in big fashion parades and expensive magazines modelling clothes for international designers. The best are highly sought after and very highly paid. Generally these models are tall, above 5’9″ or taller. Fashion models generally don’t have tattoos or piercings as this can restrict the brands they can work for. Most models are commercial or photographic models. You won’t know their names or see them on television, but you will see their faces on packaging, in online and print catalogs including catalogs that you get in your mailbox (the real mailbox, the one at the end of your driveway), and in advertisements everywhere. These models don’t have any size or height restrictions. Sometimes models can specialise in small niches: for example, as hand models for jewelry or foot models for shoes, but they need to have very photogenic hands or feet, and live in a place where there is a lot of demand. That means London, Paris, Milan, New York, or Sydney. Sometimes its an actress who gets the modelling role in a TV commercial, like Ngaire Dawn Fair for Ford, or Gabrielle Miller for Trivago. Not everyone can make the crossover from photographic still to video, and models with actiing experience have the edge here. Local models do break into the international fashion scene from time to time. Lily Nova of Adelaide agency Finesse recently had her international debut at Milan Fashion Week, walking for Gucci. So it does happen. In the meantime, there are other genres of modelling. Commercial as mentioned before, but also glamour, and alternative, where tattoos and piercings are actually desirable!

Kim Freckelton in the Studio
Photographic Models - Sophia Anna
Model Amy Caldwell
Indonesian Model Anggun
Photographic Models - Ivonna
Elen Moore
Sara MacDermott
Photographic Models - Cera

Commercial Photography

What is Commercial Photography?

Commercial photography, not surprisingly, is any photography used in business and commerce to assist the business in achieving its goals. Profit is the ultimate goal in business, but to achieve it you need customers or clients, and to attract them you need publicity – the means of bringing your business to the customers’ attention.

Publicity includes brochures, flyers, catalogs, advertising posters and banners, packaging, supermarket displays, advertisements in print and other media, menus, point of sale displays, your webpage, your social media – facebook, instagram, linkedIn, business directories, online lookbooks, the list is probably endless. And all of these need images. They also need written copy, but more and more in today’s world, the image is paramount in getting your message across.

Images can be simple product images, shot on white, to show what your product looks like, Necessary, but not particularly exciting. Or they can show your product in its most attractive light, as in an advertising poster. Then again, lifestyle photography can be used, where images feature people using and enjoying your product or service. The product shot, and the product advertising or hero shot, are made in the photographer’s studio. Lifestyle photography is done on location, perhaps in your business, perhaps where people gather to enjoy your product.


Commercial photography - Glass of orange juice with oranges and ice