According to an infographic by mdgAdvertising, entitled ‘Its All About the Images’, people are wired to value images. People remember on10% of information three days after hearing it, on average; adding a picture can improve recall to 65%. eCommerce Photography is vital to the onlilne merchant.
And from the same infographic, ‘67% of consumers say that the quality of a product image is very important in selecting and purchasing the product’.
Take a look at the full infographic here.
One of the main problems of buying online is the lack of the contact experience of the product. You cannot see it, pick it up and view it from all angles, feel and smell it, feel and see the textures and quality. The only way you can convey this experience online is through images, still or moving.
At Paul Campbell Photography, we understand eCommerce and eCommerce Photography, having set up and run a fashion business with both online and physical outlets. We have felt the pain.
We offer eCommerce Photography for small products. We can shoot on white if required, but prefer to work with you to produce more impactful and informative imagery, enhancing texture, colour and shape. Multiple images of each product are required to show as much as possible what a physical inspection would reveal.
We can also offer 360 degree rotations of the product. See here for more information.
eCommerce Photography – The Process
First, the brief. You might know exactly what you want, and provide a clear written brief. Or you may want to discuss your requirements with us and develop a brief consistent with your needs and budget. In either case, we will then provide a quote for the work.
When you accept the quote, we’ll provide a contract to be signed.
Preliminaries done, you can deliver the products to us – no contact is necessary – and we will begin photography.
As photography progresses, you can view the work and approve it via Zoom, or in person – images will be mirrored on an iPad during the session. It’s at this time you approve the images and commit to purchase.
We will then correct and retouch images as necessary, and process them for delivery by secure online link. Delivery can be by USB drive if required. Note that rights to use the images do not pass to you until payment is made.